Project Description

Don’t be afraid to be different!
The CityLight Church team collaborated with us to rebrand their organization all with the goal of reinforcing their commitment to serving people. The brand needed to incorporate their existing logo-mark, giving us liberty to rework all other elements.
Simple, clean, and modern, the CityLight branding portrays an organized casualness while being friendly and relatable. We incorporated traditional deliverables in a non-traditional way, helping to communicate that CityLight Church is not your typical church—traditional elements exist, but they’re presented in non-traditional ways. Overall, every aspect of the brand and each specific deliverable is used as a tool in building relationships with the community.